You get a complete, usable brand system—not just a logo. I deliver a primary logo with alternates, a color + type system, usage rules, social/profile assets, presentation or pitch templates (if needed), and a concise brand guide so your team can execute consistently. I always show the branding in-use with mockups. When it fits, I also include motion recommendations or a simple logo animation so the brand works in video and product.
What’s your process?
My process is collaborative and a partnership:
1. Discovery – Align goals, audience, competitors, constraints; define success.
2. Ideation – Explore distinct creative routes rooted in strategy—visual directions, tone, behavior.
3. Execution – Develop the strongest direction into a working identity (logo system, color, type, key applications).
4. Refinement – Iterate with focused feedback; tighten details and make sure we’re on point.
5. Delivery – Organized master files, a brand guide, and any agreed elements making sure there’s confidence.
How long does it take?
Scope drives timeline. Strategy + core identity typically take 3–6 weeks. If we add motion, packaging, or a larger template set, expect 8–12+ weeks. After our intro call, I’ll share a clear schedule with milestones and review dates.
How do pricing and payments work?
I price fixed-bid based on deliverables (not hourly). After Discovery planning, I’ll send a proposal with scope, timeline, and investment. A deposit secures your start (commonly 50% to book, balance at delivery). Prefer to phase work? Mention it, I work to make sure to have the flexibility to get our projects going.
Who do you work with?
I work directly with founders and teams across three groups:
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Startups & high-growth companies that need a sharp, memorable identity to launch and scale.
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Fortune 500 and large enterprises that need clarity, modernization, or sub-brand systems that fit a complex ecosystem.
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Advertising/creative agencies that bring me in as a specialized partner for identity, motion-ready marks, and brand systems.
Do you do more than branding?
I specialize in branding, gaining experience across multiple creative design touch-points:
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Motion & content: logo stings, micro-interactions, social animations, content templates so your team ships fast.
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Copy & messaging light: naming support, taglines, value props, voice/tone guidelines aligned to your positioning.
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Sales enablement: pitch/investor decks, one-pagers, case studies, proposal and presentation templates.
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Campaign & art direction: concepts, mood boards, shoot direction (photo/video), and rollout toolkits.
- Web & product direction: page/landing concepts, UI kits, component libraries.
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Packaging & print: packaging systems, collateral, signage, event/swag kits.
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Audits & optimization: brand and UX audits, accessibility checks, and conversion-focused refinements.
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Ongoing creative support: retainer or sprint-based help to keep the system consistent as you scale.
I have acquired skills across the creative design and direction spectrum. Please reach out if you have a need.
