Gremillion Homes has spent nearly 30 years building custom homes across the Northshore and Greater New Orleans. A fourth-generation, engineering-led builder known for precision and care.
Their reputation was established. Their brand simply needed to catch up.
The company had a historic foundation.
The brand needed a modern renovation.
With the next generation stepping in, Gremillion Homes began approaching their work more intentionally. Together, from strategy, to logo, to site launch, we refined how they communicated their process, elevated their presentation, and positioned them for their premium market.
The craftsmanship was always premium.
The brand just hadn’t been built to those specs, yet.
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GREMILLION HOMES
Partnered on
• Brand Strategy
• Visual Identity System
• Logo
• Brand Standards
• Brand Experience
• Digital Presence
Industry
Luxury Homebuilder
An extensive discovery helped define what matters to buyers of premium custom homes in-market
We worked together to clarify vision, values, and long-term goals for the next chapter of Gremillion Homes. Through research, competitive review, and stakeholder interviews, we identified what truly set them apart: engineering precision, generational craftsmanship, and an exceptional commitment to being hands-on throughout the building process.
Rather than rewrite the story, we built a foundation that protects their legacy while positioning the brand to scale with a more modern, design forward presence.
We developed an identity system that respects the past and sets the framework for a more modern brand experience
We developed a complete identity system that respects the past and sets the framework for a more modern brand experience.
From typography and tone to signage, print, digital, and job-site applications, every touchpoint was designed to feel intentional, consistent, and built to scale.
The new mark supports that system. It combines generational stewardship, forward progress, and the silhouette of a home into one refined form. The strength of the brand comes from how the entire experience works together.
Project Outcome
Strategic foundation
Our brand strategy aligned the next generation of Gremillion Homes around a clear, unified story. Through research, positioning, and standards, we clarified what truly sets them apart: engineering precision, generational craftsmanship, and a hands-on approach to every build.
That foundation carried through every touchpoint. From proposals to signage to the website, typography, tone, and visuals now work together as one cohesive system. The company is now a consistent, confident presence that is as well-built as the homes themselves.
Built to last
The new identity launched alongside a redesigned website and supporting collateral, elevating how Gremillion Homes presents their work and communicates their process. Prospective clients immediately understand the level of care and detail behind every project.
Clearer messaging. Stronger presence. A premium brand that matches the craftsmanship it represents.
“I'd 100% reach out again”
Garrett GremillionOwner, Gremillion Homes