Louisiana Pepper Exchange

EXPAND YOUR PEPPERTOIRE

Goal
Introduce Louisiana Pepper Exchange purees in a way that feels approachable and easy to understand. Show what each puree pairs with, add a little personality, and give shoppers a clear reason to grab a bottle. Position the brand confidently in the produce section of local grocery stores while leaning into its Louisiana roots.

Challenge
This was a new product hitting shelves, so awareness was the biggest hurdle. It needed a clear voice, a recognizable look, and simple messaging that answered the question shoppers always ask in-store: What is this and how do I use it? The brand had to feel fresh and local without feeling overdesigned or confusing.

Outcome
The updated approach helped the brand stand out in a busy grocery environment. Shoppers noticed it more quickly, understood the product at a glance, and felt comfortable trying it. Awareness grew, and repeat purchases increased across local grocery stores.

ADDY award winner